About SmartWool

1994 was the year that changed the outcome for outdoor skiers, climbers, skaters, hikers, runners as well as many other active outdoor individuals during the cold winter months. SmartWool has surprised and changed the market with their merino wool socks that are not itchy. Feet will stay warm, comfortable and dry while on the slopes in mixed weather conditions. SmartWool is the smart choice. The founders Peter and Patty Duke traveled to New Zealand to find this miracle fiber that has natural wicking properties. The New Zealand merino wool is a great way to go green, keep warm in the winter and cool in the summer. The SmartWool sheep are raised on “Smart Stations” in the alpine regions of the South Island of New Zealand. The result is the perfect balance of next to skin fiber that is made from all natural components, has UV properties, is flame retardant, shrink resistant and easy to care for. With SmartWool you will actually be doing more of what you love to do, all day, every day. SmartWool is a true leader in the active outdoor market. Having expanded beyond socks into apparel, SmartWool is a fantastic product with long lasting durability, performance and appearance for all to experience all year round.